About 1 in 16 Americans identify as preppers, with 80% practicing basic readiness. Texas and the Mountain West are traditional hubs, but young urban coastal preppers are rising. The prepper economy rivals outdoor recreation and grows faster than U.S. GDP, while increasing diversity—more women, younger, and progressive participants—reshapes product and content demand nationwide.
https://www.realitystudies.co/p/how-many-americans-are-preppers-2025
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