Campbell’s says soup sales are soaring—and that’s actually a sign the U.S. economy is in a downturn

Campbell’s CEO Mick Beekhuizen, in an earnings call this week, said the company is seeing more people cook at home now than at the start of the pandemic. “We started to see consumer sentiment softening in January,” he said. “This continued throughout [the quarter] with consumers making more deliberate choices with their spending on food. A key outcome is a growing preference for home-cooked meals, leading to the highest levels of meals prepared at home since early 2020.”

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