We asked more than 400 people to shop for the exact same groceries, at the same store, at the same time. What we found was unexpected — and troubling. Identical items were often priced differently for different shoppers, with entire carts varying by $10 or more. This investigation digs into how algorithm-driven pricing, data tracking, and profit optimization may be quietly reshaping what you pay at the checkout, beyond inflation or supply chain issues.
We Had 400 People Shop For Groceries. What We Found Will Shock You.
