Shoppers are buying more store-brand (private label) products, often without realizing it. A survey found 71% of consumers believe they can tell name brands from store brands, yet 72% failed to correctly identify them when shown side-by-side. Store brands mimic name brand packaging to capitalize on loyalty, which can affect quality and ingredients. For preppers, it’s crucial to know what you’re buying and research brands carefully.
Shoppers are buying more store-brand (private label) products
