Since October 2023, Apeel coatings have been applied on apples, cucumbers, avocados, and more—mostly on organic apples. Consumer trust is mixed due to unclear labeling and limited awareness, despite FDA GRAS status. Look for “Protected by Apeel” labels or store info to identify coated produce. Apeel secured $250M funding but faced layoffs in 2023. Designed to reduce food waste and refrigeration, the coating sparks debate over safety and additives.
Apeel: A Fruitful Innovation? Unpacking the Pros and Cons
