General Information
The Farm Project seeks to reconnect people with their food. Founded by @zooeydeschanel & @jacobpechenik 🌱
Why we started
At no point in our history have we known less about the food we eat. The story of the farmer, the journey from seed to shelf, and why it matters has largely been lost. Our food is grown out of sight and out of mind, disconnecting us from our agricultural roots. It’s often transported over thousands of miles and heavily processed before reaching our plates. Our current system makes it difficult to know what we’re eating, how fresh it is, where it came from and who grew it.
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